When you build a landing page, you do so with one goal in mind: to get your audience to convert. The driving force for your audience to complete that goal is your call-to-action (CTA) button. It's the tipping point between conversion and losing the viewer. Learn how to optimize your CTA copy, design the CTA button and discover types of CTAs for your landing page.

When you build a landing page, you do so with one goal in mind: to get your audience to convert. The driving force for your audience to complete that goal is your call-to-action (CTA) button. It's the tipping point between conversion and losing the viewer. Learn how to optimize your CTA copy, design the CTA button and discover types of CTAs for your landing page.

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